About Us

About Us

CAESAR

Create excellence and become a respected enterprise

SINCE 2000

Caesar New Materials (Shenzhen) Co., Ltd focuses on the production, research and development, and sales of two major product series: coating materials, additives, and materials. Guided by market demand and guaranteed by technological research and development. The main products are various modified organic silicon products, acrylic ester products, polyurethane and other fine products, which are widely used in various coatings, inks, adhesives and other systems.


The company has passed the ISO quality and environmental management system certification. The product has passed third-party tests such as ROHS, REACH, IS09001, IS014001, etc. To better serve customers, the company has set up a production base in Yueyang, Hunan, and a research and sales center in Dongguan, Guangdong. Serious, enterprising, innovative, and responsible are the characteristics of our Hengcai people. Dedicate oneself to technology and products, allowing customers to fully enjoy the stability and reliability of Hengcai technology.

Corporate Vision
Corporate Vision
Create excellence and become a respected enterprise
Corporate Mission
Corporate Mission
Create value for customers, seek happiness for employees, and contribute to society
Corporate Values
Corporate Values
Adhere to customer-centric approach, prioritize those who strive, and believe that suffering losses is a blessing,
Persist in long-term arduous struggle, persist in criticism and self-criticism
Team Spirit
Team Spirit
Military, school, family
Cultural Core
Cultural Core
Five hearts——Sincere, heartfelt, determined, altruistic, and righteous ruthlessness
Three objections——Oppose corruption, oppose waste, and oppose inaction
Corporate Vision
Corporate Vision

Corporate Vision

Corporate Mission
Corporate Mission

Corporate Mission

Corporate Values
Corporate Values

Corporate Values

Team Spirit
Team Spirit

Team Spirit

Cultural Core
Cultural Core

Cultural Core

History

Create excellence and become a respected enterprise
2000-2010
The Big Ten Years

In 2000, Baldford was founded in Shunde and entered the building paint lotion industry to supply lotion raw materials.

In 2005, Shanghai Badefu officially started production after leaving Guangdong, quickly responding to market demand in the East China region.

In 2006, the sales volume of Badfujian lotion ranked first in China.

In 2008, Chengdu Badefu was officially put into operation.

In 2009, Baldford ranked first in the production and sales of Jiantu lotion in China.

In 2010, let the cost of CSCEC lotion return to a reasonable range.


2011-2020
A decade of strengthening

In 2011, the first year of transformation, Badfu initiated a corporate transformation.

In 2013, Changshu Badefu was officially put into operation and entered the stage of large-scale production.

In 2015, Zhongshan Badefu was officially put into operation, achieving automated production and further upgrading production efficiency.

In 2019, management was upgraded and various changes completed V1.0 iteration.

In 2020, the production exceeded 1 million tons, ranking first in Asia.

In 2020, Cangzhou Badefu was officially put into operation and implemented comprehensive standardized production.

In 2020, Badfu Group was established, with a nationwide layout of "1 headquarters+2 research and development centers+8 production bases" to achieve group management.


2021-2024
Plan 2235

In 2021, the production exceeded 1.3 million tons and the sales exceeded 10 billion yuan.

In 2023, Jiangmen Badefu will be put into operation, and the fifth generation intelligent factory will be completed, deepening the ISC transformation through digitization, upgrading automation systems and equipment, and comprehensively promoting intelligent manufacturing.

In November of the same year, the Shanghai Innovation Research Institute was completed, forming a dual R&D center pattern of "South China+East China".

In 2024, the first and second phases of the Badefu Puyang project were successfully tested, marking a new milestone in automation and intelligent production.


2000-2010
2011-2020
2021-2024

Partner

Collaborative innovation, jointly building a sustainable development ecosystem
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